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Research papers

A tale for king and country

On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden
November 16, 2016
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Citation

Bergmans, van Kruchten and Van Ulden (2016a, November 16). A tale for king and country. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-tale-for-king-and-country


Case studies

Information gaps

Two case studies are presented in order to demonstrate the unique ways in which UNICEF is gathering data to inform its programming activities and assess its overall impact. In the fist case study, UNICEF Somali and the Education Cluster were eager to...

Catalogue: Congress 2016: #WOW
Authors: Natalie Forcier, Erin Satterlee
Company: Forcier Consulting
September 22, 2016
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Citation

Forcier and Satterlee (2016a, September 22). Information gaps. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/information-gaps-8877


Research papers

Joining the dots to join hands across the globe

This paper forms a case study of the ways in which market research has formed the bedrock of the success of the SURF Survivors' found, the charity fundraising for, and supporting the survivors of the Rwandan genocide. The first part focuses on the...

Catalogue: Congress 2016: #WOW
Authors: Will Goodhand, Kelsey Finnegan
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Goodhand and Finnegan (2016a, September 22). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe-8878


Videos
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Citation

O'Hara, N. (2016a, June 15). Life inside a refugee camp: The humans behind the headlines . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/life-inside-a-refugee-camp-the-humans-behind-the-headlines-


Videos

Information gaps

In working with UNICEF in Somalia and Sudan, we are often faced with questions of how. How do we go about informing our programming? How do we identify those most in need? How do we measure the effectiveness of our humanitarian assistance...

Catalogue: Congress 2016: #WOW
Authors: Erin Satterlee, Natalie Forcier
Company: Forcier Consulting
June 15, 2016
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Citation

Satterlee and Forcier (2016a, June 15). Information gaps. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/information-gaps


Videos

ESOMAR Foundation

Fast presentation of the ESOMAR Foundation from ESOMAR Council Member and Representative of the Supervisory Board of the ESOMAR Foundation.

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pieter-Paul Verheggen
June 15, 2016
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Citation

Verheggen , P. (2016a, June 15). ESOMAR Foundation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-foundation-8730


Videos
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Citation

Raben, F. (2016a, June 15). ESOMAR Foundation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-foundation


Videos

A tale for king and country

On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden
June 15, 2016
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Citation

Bergmans, van Kruchten and Van Ulden (2016a, June 15). A tale for king and country. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-tale-for-king-and-country-8672


Videos

The river, the mud, the sieve, the gold

This presentation is of huge importance to the audience:-It is a pro-active tool, uncompromised research design-It is a subject of high societal impact (charity)-Unique: a narrative database for a domain, that can be used by singular brands within...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jochum Stienstra
Company: Ferro Explore!
June 15, 2016
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Citation

Stienstra, J. (2016a, June 15). The river, the mud, the sieve, the gold. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-river-the-mud-the-sieve-the-gold